Marketing and the new AI copy is trash. Implementing AI in your business is cool — all the cool kids are doing it. However, after looking at this basic, carbon-copy style marketing ad copy, you better figure out how to add personalization and touch, because frankly, it’s trash.
Anyone telling you to fully automate your business using AI is actually using AI incorrectly and has a substandard approach to quality. The churn rate between usable AI responses and ones you have to dissect, edit, or reprompt is astounding and almost isn’t a case of needing to return to prompting schools— it’s really a case of how LLMs are trained and the speed of connectivity to a server and the rate of outputs across the world.
My top 5 marketers:
Guys like Gary Halbert (my 2nd favorite), Gary Bencivenga(5th), Dan Kennedy(my 3rd favorite), John Carlton(4th), and David Ogilvy (my favorite) are actually missed — and will probably be reintroduced as copy becomes watered-down, emoji-filled garbage 🤣
✅No emotion. ✅No hook. ✅No purpose found in the full responses from AI.
It’s not because we didn’t give the proper instructions or made our prompt airtight. It’s because of speed, cloud and energy usage, and the billion other prompts ahead of yours — all of which make for lesser than useful outputs.
Latency and Slow Responses: AI inference (generating responses) is computationally intensive. If servers are overloaded, lack sufficient processing power (GPUs/NPUs), or have slow network connections, the time it takes to generate a response (latency) increases. In some cases, to meet speed demands during high traffic, models might be run in a less intensive, or "degraded," mode, which can result in less thoughtful or generic responses.
Resource Contention: When many users access the AI simultaneously, especially during peak times, servers can experience resource starvation (lack of sufficient CPU, GPU, or memory). This can lead to the AI producing incomplete, truncated, or nonsensical "gibberish" responses as processes are interrupted or time out.
Hardware and Computational Limitations: Training and running sophisticated AI models require powerful and specialized hardware, primarily high-performance GPUs. Outdated or insufficient servers (sometimes referred to as "creaky old servers") may not be able to handle the complexity and size of modern models efficiently, leading to reduced accuracy and performance.
Data Transfer Bottlenecks: AI models often need to access and process vast amounts of data. Slow storage systems, network congestion, or inefficient data pipelines can create bottlenecks, starving the GPUs of data and degrading performance and output quality.
Configuration Errors and Software Bugs: Issues in how the AI software is configured or managed on the servers can lead to poor performance. For example, inefficient model serving setups can introduce significant overhead and increase latency.
Degradation Over Time: As systems scale and usage grows, the initial infrastructure may no longer be sufficient. Without proactive monitoring and optimization (e.g., using AI for resource management), performance can degrade, leading to a perceived drop in the caliber of responses over time.
Let’s test these out now as I give ChatGPT, Perplexity, and Gemini the same prompt. Let’s experiment…
Prompt:
“You are my Marketing Manager and have trained with top direct response marketers such as Gary Halbert, Gary Bencivenga, Dan Kennedy, John Carlton and David Ogilvy . You are in charge of writing ad copy that sells. The product I am trying to sell is trailer home. It is located at 555 Elm Street, 1050 Sq Ft, Fully Remodeled, Modern Kitchen and new siding was previously installed. The price is 30,000. I won’t take anything lower. Create an ad copy I can use for Facebook Marketplace, Craigslist and Google. I do not want it to be extremely long but long enough to get our point across. Buyer pays for shipping and delivery. The trailer is currently sitting outside of Atlanta, GA and we can make time for showing.”
Perplexity actually maintained the prompt the closest of all 3 in its free version. Now, here’s how you win. Because everyone is doing the same things, prompting for AI to take on a role, mindset, job description of "________” blank, everyone is spitting out usually similar trash. Since perplexity spit out the best copy, the answer isn’t to stop there. It is then to use your human eyes and read through the copy and look for holes. Then re use AI and add your perfect customer or avatar.
Prompt:
“Here’s the copy. However, we are speaking directly to a) demographic b) emotional triggers c) pain points.” Tailor this ad copy to my target audience.
What I am trying to get across is that: one response, one AI LLM, one prompt, is not enough. I tried to ‘automate’ Club Intelligence, but every week we update the automations, the prompts and verify the results daily.
I recently read that there was a 100% automated newsletter in the local city/town space and he receives a text when AI writes it and approves it. That sounds wonderful, until it doesn’t. Until there’s literally a failure in compute, power, or degredation in performance…then what?
I am not anti-AI, in fact, I find it to be useful in the area of human productivity, business eficacy and systems management. I actually …love it. But just as anything else, it needs to be managed, inspected, and assessed more often than not and that my friends, is a job within itself. Before you take on AI systems that "do everything for you” you also need to expect that your oversight is mandatory. I use Ai to help with research, writing, and productivity both for myself and my business. What used to take me 60 minutes to complete on my own, now takes me 35-45 minutes to complete with AI, accounting for the verification, review, editing and approval process. So yes, saving 15-25 minutes is still a wonderful stat that compounds and that’s why AI is still useful to me.
Founder Friday takes you inside the journey of building this company and giving you insights, wins, challenges, self hacks, shifts that I go through and share my idea of entrepreneurship and business through the lens of a Smart Movers Club. Overall, it’s about helping other business owners and founders like yourself stay in motion.
Make your next move count.
Next week let’s chat a little bit about how we get our data and the system behind the company.
Weekends… What’s that? I wrote this on a Saturday morning…
Stacy
Founder, CEO - Smart Movers Club
P.S. If you care about AI, tools and automation …let’s chat! Would love to hear how you’re making things happen → schedule a 30 minute call here.
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