On Monday, I’ve got a sales call.
It’ll be my third since starting Smart Movers Club, and I’m not gonna lie—I’m a little hyped.
Every Sunday I sit down and map out my week. I write out what’s important, what’s urgent… and then what’s neither. Stephen Covey says you’re operating at your best when you’re working on things that are important but not urgent. That’s when you stop reacting and start creating. That’s when you tap into your “godly powers” a little bit.
For the last 8 months, I’ve been buried in important and urgent and “this could change everything” kind of work.
In my last startup, I told people my mission was to help a million folks “get uncomfortable.” Sounds cute, right? I wanted people to get serious about self-improvement, take risks, do life differently, focus up, and build something.
But there was a problem:
I was selling transformation to people who did not actually want to transform.
That’s a terrible place to be—chasing people who don’t want to be sold, yelling new behaviors into Facebook Live hoping they’d buy my book or, God help us, a coaching program.
I don’t hate coaching. I hate coaching people who never really want to change.
I’d get off calls feeling drained, listening to the same victim stories over and over. But back in 2018? I loved it. I was on cloud nine. You couldn’t tell me anything. Nobody could throw salt in my soda.
Fast forward to today.
As I prep for this sales call, the service on the table is a lot of bread money. Not for “motivation.” Not for “accountability.” For a definitive outcome.
If they say yes, they become the only user of a new system that tightens and brings accuracy to their economic outcomes. Not a instagram like— just numbers.
The software will take 6–8 months to fully ship. It will absolutely punch a hole in an entire market. That’s scary. And it brings me way more joy than telling people to wake up at 5 AM and chant affirmations in the mirror.
Because the real question isn’t: “How can I make more money?”
It’s:
“How many people can we help—and how predictable can their revenue become?”
Not just my money. Our customers’ money.
That’s the sea I want to swim in now. Big waves. Real stakes.
I didn’t realize how small I was thinking seven years ago. Honestly? Even a year ago.
Talking to one of my contractors the other day, it hit me: there is a secret to success, but it’s not the grindset “how” everyone is obsessed with.
There are a hundred different “how’s” that can work—sales funnels, cold email, coaching, partnerships, whatever. That part is not the secret. There’s always a new challenge, a new market, a new thing to build, a new line you never quite cross because the second you get close, you move the finish line again.
The secret isn’t the how.
Same letters. Rearranged.
The secret is the who.
Stacy
Founder, CEO - Smart Movers Club
P.S. Calling all entrepreneurs and founders, I am holding a Club Founder meeting at the end of the month. Let’s chat → schedule a 30 minute call here.
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