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Quick Take

Scottsdale continues to demonstrate economic resilience and moderate growth. The most recent unemployment rate for Maricopa County, which fully encompasses Scottsdale, stands at 4.1% (August 2025, Arizona Office of Economic Opportunity)—consistent with a healthy, tight labor market. Major employers in the city include HonorHealth, Scottsdale Unified School District, the City of Scottsdale government, General Dynamics Mission Systems, and Nationwide Insurance. Notably, HonorHealth announced 150 new positions at its expanding North Scottsdale campus in August 2025, indicating sector stability and potential short-term population inflow. No notable corporate layoffs have been recorded within the city in the past six months.

Corporate investment remains robust:

• Axon Enterprise completed a $50 million headquarters expansion in July 2025, enhancing the local employment base and office demand.

• Sprouts Farmers Market launched a new regional office in South Scottsdale (September 2025).

Additionally, the steady issuance of 1,120 new business licenses year-to-date (2025, City of Scottsdale Economic Development) and local Chamber of Commerce reports of continued growth in hospitality and technology suggest broad-based economic momentum.

PRICE DRIVERS & MARKET TIMING

Inventory Conditions:

The months of supply in Scottsdale city is 2.7. This reflects a competitive, slightly under-supplied market—well below the balanced threshold of 4–6 months.

Median Home Prices:

As of September 2025, the median home price within Scottsdale city limits is $899,000. This is among the highest price points in the Phoenix metro region, solidifying Scottsdale’s status as a premium market.

Rental Market Dynamics:

• 1-bedroom average rent: $1,850/month

• 2-bedroom average rent: $2,350/month

• 3-bedroom average rent: $3,100/month

• Year-over-year rent growth: +4.2% (September 2025, Zillow Observed Rent Index & Apartments.com)

• Vacancy rate: 6.1% (Q3 2025, ApartmentList Scottsdale city)

This moderate rent growth outpaces inflation, indicating stable renter demand, while a vacancy rate of 6.1% suggests landlord leverage is softening slightly but is not yet indicative of oversupply.

Neighborhood-Level Trends:

Key activity is clustered in and around Old Town Scottsdale (site of “The Parque” mixed-use development, breaking ground Q3 2025)—a high-density, walkable submarket. Major office and retail development, notably Scottsdale Entrada (250,000 sq ft, completed Q3 2025), reinforces the city’s competitive position in the regional office market, particularly in the southern corridor and close to major employment nodes (e.g., Axon, Sprouts, HonorHealth campuses).

Appreciation Trends:

Continued population growth (+1.0%, 2022–2024 for Scottsdale city, U.S. Census), high business formation, and new corporate investment contribute to strong housing demand, constraining inventory and supporting price growth. The addition of 410 new residential units permitted YTD is not sufficient to meaningfully alleviate price pressure. Recent 12–18 month price appreciation has been steady; forward projections indicate modest but sustained gains in the 3–5% annual range given current economic and supply-side trends.

Best Asset Class for Current Conditions:

Given tight home inventory, elevated prices, and sustained rental demand, rental properties—especially 2–3 bedroom units in walkable or employment-adjacent neighborhoods (Old Town, North Scottsdale near HonorHealth expansion)—currently offer the most balanced combination of income stability and appreciation potential. Cautious optimism is warranted for ground-up multifamily or value-add repositioning.

Timeline for Optimal Buying:

The best entry window is within the next 12 months (late 2025 through mid-2026) before further price appreciation and potential Federal rate cuts make affordability more challenging. Warning signs for buyers include monthly supply dipping below 2.5 (hyper-competitive), median prices exceeding $950,000, or rent growth falling below 2% YoY.

SMART MOVERS VERDICT

Verdict: BUY (with Focused Caution)

For first-time investors and small developers, Scottsdale in late 2025 remains a BUY for well-capitalized buyers, but price sensitivity and asset selectivity are critical. The current median home price ($899,000, Zillow, Sep 2025) necessitates targeting properties below $900,000—especially condominiums, townhouses, or smaller single-family homes in Old Town Scottsdale and near expanding employment centers (e.g., North Scottsdale near HonorHealth, South Scottsdale near Sprouts and Axon).

Rental properties—2–3 bedrooms—offer immediate income and appreciation, supported by current rents ($2,350–3,100/mo) and +4.2% YoY growth. Entry-level investors should exercise caution around land and flips, as rising acquisition costs compress margins. Watch for supply trends: if months of supply drops below 2.5 or vacancy climbs above 7%, reassess purchase timing.

Key catalysts to watch:

• New residential delivery (if >600 units delivered in 12 months, rent growth may soften).

• Sharp employment shifts (corporate layoffs or hiring pauses).

• Regulatory changes impacting short-term/vacation or multifamily rentals.

Recommendation:

Prioritize 2–3 bedroom rental units below $900,000 in or adjacent to major employment and mixed-use corridors. Focus on turn-key or lightly value-add properties in Old Town Scottsdale, North Scottsdale, or areas benefiting from 2025–2026 corporate expansions. Rental demand is strong, and economic drivers are intact. Only overleveraged flips or speculative land plays in outlying submarkets warrant caution.

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– Smart Movers Club Team
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Disclaimer: This intel is educational only. Always consult a licensed professional before major financial or development decisions.

“Real estate is not about timing the market”
Smart Movers Club